Inventive and imaginative, Pantone 18-3838 Ultra Violet lights the way to what is yet to come.
Pantone’s Colour of the Year for 2018 is a dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet, communicating originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Pantone 18-3838 Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” said Laurie Pressman, Vice President of the Pantone Colour Institute. As individuals around the world become more fascinated with colour and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence. The Pantone Colour of the Year 2018 is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands.
- Pantone 18-3838 Ultra Violet is from the Pantone Fashion, Home + Interiors colour library.
- RGB: R: 95, G: 75, B: 139
- HTML Web Design and Internet Publishing: HTML 5F4B8B
- Pantone Plastics Chips: PQ-18-3838TCX
- Pantone Solid Colours in print: Closest matche Pantone 2096C.
- Pantone CMYK: Closest matches not available.